I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who. I send them over land and sea, I send them east and west; But after they have worked for me, I give them all a rest. I let them rest from nine till five, For I am busy then, As well as breakfast, lunch, and tea, For they are hungry men. But different folk have […]
Read moreThis short case study tells the story of how Tesco and its marketing data analytics consultancy partner Dunnhumby used Big Data to re-engineer the UK Supermarket Sector in the 1990s and 2000s. Some years before the term ‘Big Data’ first entered popular usage. Timing and background The year is 1993. Four years after Tim Berners-Lee proposed the concept of ‘the Internet’ and five years before Larry Page and Sergey Brin founded Google. Whilst the enabling technology for the Internet had […]
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